This is an exercise to help the product team build a deeper understanding of your community, better understand your business priorities, and set the groundwork for product team onboarding.

A walk through of how Nisha Baxi pitched herself to Gong and launched their first community in 90 days! It covers strategy, metrics, and goals.

Use this guide as a 101 on the different ways the role can be built and how each function contributes to the business.